The Rolex Datejust, a timeless icon of horological excellence, continues to captivate watch enthusiasts worldwide. Its enduring appeal stems from a masterful blend of classic design, unparalleled reliability, and sophisticated functionality. Understanding the current pricing structure is crucial for prospective buyers navigating this prestigious market. This comprehensive guide delves into the 2024 Rolex Datejust list price, exploring various models, sizes, and bracelet options, ultimately assisting you in making an informed decision on which Datejust is right for you.
Rolex Datejust Price Chart (2024)
As of the updated 2024 Rolex price list, the starting price for a new Rolex Datejust sits at a substantial €11,200. This figure applies to both the 36mm and 28mm models fitted with the robust Oyster bracelet. Opting for the more elegant and historically significant Jubilee bracelet adds €200 to the price, bringing the total to €11,400. It's important to note that these prices are the manufacturer's suggested retail prices (MSRP) and do not account for potential variations due to retailer markups, taxes, or regional differences. The actual price you pay will likely be higher, especially in markets with high demand.
| Model | Bracelet | 2024 List Price (€) |
|----------------------|-----------------|----------------------|
| Rolex Datejust 36mm | Oyster | 11,200 |
| Rolex Datejust 36mm | Jubilee | 11,400 |
| Rolex Datejust 28mm | Oyster | 11,200 |
| Rolex Datejust 28mm | Jubilee | 11,400 |
Rolex Datejust Cost New: Factors Influencing Price
While the base price provides a starting point, several factors contribute to the final cost of a new Rolex Datejust:
* Retailer Markup: Authorized Rolex dealers often add a markup to the MSRP, reflecting market demand and their own operational costs. This markup can vary significantly depending on location and the specific dealer. In high-demand markets, expect a higher markup.
* Metal: While the prices above are for stainless steel models, Rolex offers Datejusts in precious metals like yellow gold, white gold, and Everose gold. These models command significantly higher prices, often exceeding €20,000 and reaching well into six figures for highly complicated versions or those with bespoke gem settings.
* Dial Variations: The dial is a key element of the Datejust's aesthetic appeal. Different dial colors, materials (e.g., mother-of-pearl), and indices (e.g., Roman numerals, diamond-set) influence the price. More elaborate and rare dial configurations can significantly increase the cost.
* Complications: While the standard Datejust features a date complication, more advanced models may include features like chronographs or annual calendars, further elevating the price. These complications are not typically found on standard Datejust models, but are available in other Rolex collections.
* Taxes and Duties: Import taxes and duties can add to the final cost, particularly when purchasing internationally.
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